By Omri Yacubovich | Head of Marketing @ Commerce Sciences
Coupons have been used almost as long as online shopping and were used in brick and mortar shopping before that – and with good reason! Coupons and special offers tap into a consumer’s fear of missing out, a huge motivator in online shopping. They’re relatively easy to implement and track and can drive consistent increases in conversion.
Traditional e-commerce coupon codes have troubling limitations, though. Distribution is difficult to control and they have a tendency to drive non-loyal discount shoppers to your site. The same deal is offered to every shopper; it’s a spray-and-pray approach that can drive down average order value without real benefit to your business.