By Omri Yacubovich | Head of Marketing @ Commerce Sciences
There are a few simple rules I live by, one of which is that trust is earned. That same rule can be applied to e-commerce.
Consumers can come up with an endless number of psychological reasons not to convert, so how can your e-commerce website earn their trust and overcome those objections?
A study by Radwan M. Al-Dwairi titled, “E-Commerce Web Sites Trust Factors: An Empirical Approach,” examined the characteristics of e-commerce websites that formulate trust behavior for online customers. For the study, researchers investigated the effect of design features on online customers’ trust and behavior toward web commerce.