By Omri Yacubovich | Head of Marketing @ Commerce Sciences
If you feel like e-commerce personalization is just too complicated or time consuming for you to get into, you’re not alone. It’s a common misconception that personalization has to be difficult.
Furthermore, some believe their audience is too small for personalization, which can prevent them from taking any actionable steps at all toward improving conversion rate and boosting revenue.
Marketers who have implemented a personalized web experience enjoy far greater returns; in fact, personalized CTAs converted 42% better in a HubSpot analysis of over 93,000 CTAs. What would an increase like this mean to your company’s bottom line?