By Omri Yacubovich | Head of Marketing @ Commerce Sciences
We know A/B testing is critical to ecommerce success, but it’s understandably intimidating for smaller retailers. Even though 75% of the internet retailing Top 500 use an A/B testing platform (Econsultancy) and it’s a recognized best practice, it can be difficult to get started.
There are many benefits of A/B testing as part of a comprehensive ecommerce conversion optimization strategy, including:
- Accurate measurement of performance differences.
- It’s the best way to determine what is and is not working.
- A/B testing helps you decide how, when, and where to spend your budget.
I know you’ve heard it before, but e-commerce marketers need to live by the mantra of “always be testing.” If you’re wondering where to begin, here are 11 ecommerce conversion optimization testing ideas to try out: